Hello friends.

Welcome to a body of work that can’t be limited to a book. Copywriting, script doctoring, brainstorming — for television spots, print ads, corporate videos, recruitment, multimedia, film, live presentations, stage shows, instructional films … you get the picture.

A place where all media can come together to live in peace and harmony (while still fighting for attention) from the mind of someone who “thinks outside the box” or “comes at it from a different angle” or (insert cliche’ here).

Hence, this site. Named after me. Joshua Will. A place to demonstrate skills, display variety and (hopefully) prove that results can’t be contained in a Trapper Keeper.

Hopefully.